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Insights Center is a local marketing research company that has been in business for over 50 years. We are a member of national and local chapters of the American Marketing Association and the Marketing Research Association. We do all types of interviewing – from stopping people in shopping malls to get their opinion about a new movie to interviewing top executives in Fortune 500 companies about the stock market, from doing telephone surveys about commercials to interviewing doctors about new medical procedures.
Marketing Research is the main way that you, the consumer, have of telling businesses what you like about products and services. There is never any selling involved in market research. Everything you say is remains anonymous.
There are any number of ways we may have gotten your contact information. You may have filled out a form and sent it to us or signed up online. Our client may have sent us a list of people they wanted us to contact.
A small number of people are invited to participate in research studies. You have been chosen because you fit certain criteria, so your answers represent a large segment of the population.
That depends on the type of study you are attending.
At a FOCUS GROUP you will meet with 8-10 other people to discuss a product, service, or idea that is of interest to all of you. There will be a moderator to lead the discussion, and we are sure you will find this an interesting and fun experience. Naturally, you are always compensated for your time.
At an INTERVIEW there will be you and an interviewer who will ask you questions. There are no right or wrong answers to these questions – just your opinion. You may see an ad for a product, an idea for a new product or service, or be asked to taste or test a new product.
We realize you feel you have given us enough time and answered enough questions, so every effort is made not to call you back about a survey you have already done. There are exceptions, however. You may have agreed to take home a product to try and we will call you for your reactions to it. You will know this before you agree to take the product. The interviewer may have skipped a question or marked an answer incorrectly and we need the missing information. Our clients occasionally call respondents as a follow-up and a quality assurance measure, to ensure that we have completed the project properly and according to their specifications.
Your name, phone number and address are confidential and are never “sold” to companies that compile mailing lists or sales prospects. If you ever have any questions or comments about a follow up call you receive, please call our office.
Most of our clients require we not interview the same people very often. There is usually a minimum of six months between the times you can participate.
Insights Center can never identify the client on a particular study, although it may become obvious during the survey. We do conduct work for local and national companies.